According to the Daily Star, a deal has been struck with artist Daniel Eatock, who worked on all the Channel 4 idents, to create a new eye for the upcoming series of the reality show later this year.
The new eye will apparently be representative of the programme's planned "decadence" theme.
However, producers have apparently not yet decided whether they will reuse Paul Oakenfold and Andy Gray's popular Big Brother theme tune.
"Big Brother will return this summer but expect lots of changes. All we can say is - watch this space," said a show rep.
Celebrity Big Brother will air for the first time on Channel 5 in August. A traditional non-celebrity series will follow in September.